Levi's Vintage Clothing began in 1999 as way to highlight the brand's heritage, focusing on the evolution of the blue jean. The 501 has seen many iterations since its inception in 1890. Levi's has faithfully reproduced characteristic details and patterns as the silhouette has evolved over the years.
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| The iconic 501 from 1947, perhaps the definitive 5-pocket jean. Features a slim-straight leg, button fly, concealed back pocket rivets, two horse leather patch, big 'E' red tab. |
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| A note is included with every pair. |
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| Levi's has used denim from Cone Mills in Greensboro, NC since the 1920's. |
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| A vintage pair of 1947 501's from the LS & Co Archives |
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| 'Brand identity' c.1908, the wording was later changed to 'This is a pair of Levi's." |
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A pocket 'flasher'
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| The 501z from 1954. Features a narrow tapered leg, zip fly, concealed back pocket rivets, two horse leather patch, big 'E' red tab. |
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